Kalamandir Jewellers Opens 1,000+ Sq Ft Platinum Experience Zone in Vadodara

Kalamandir Jewellers has opened a dedicated Platinum Experience Zone at its new flagship store in Vadodara, creating its largest dedicated platinum retail space to date.

Spanning more than 1,000 square feet, the zone brings together collections from Men of Platinum, Platinum Evara and Platinum Love Bands, covering categories including chains, bracelets, kadas, couple bands, neckwear and bangles. The assortment is positioned across everyday wear, gifting, celebrations and relationship-led occasions.

The Vadodara space builds on Kalamandir’s existing platinum retail format. The jeweller already operates dedicated Platinum Experience Zones across six of its stores, with the new flagship extending the concept in one of its key Gujarat markets.

The zone has been designed as a dedicated environment rather than a conventional jewellery counter, using architectural lines, focused lighting and platinum-inspired finishes to distinguish the category within the larger showroom. The format allows customers to view different platinum jewellery categories together across styles and price points.

The development continues Kalamandir’s association with Platinum Guild International (PGI). The retailer has previously incorporated dedicated platinum zones into its stores, including its Mumbai flagship launched in 2024, where the format brought together Men of Platinum, Platinum Evara and Platinum Love Bands.

The Vadodara flagship also introduces exchange and buyback facilities for platinum jewellery, alongside Kalamandir’s ‘One India One Price’ proposition, according to the company.

With the expansion, Kalamandir is giving platinum a more prominent physical presence within its retail network, reflecting the growing use of dedicated category spaces to introduce consumers to specific precious-metal categories.