Forevermark Diamond Jewellery Expands into East India with Kolkata Boutique

Date: 24 July 2026

Forevermark Diamond Jewellery, part of the De Beers Group, has expanded its retail presence in India with the opening of its first boutique in East India at South City Mall, Kolkata. The launch marks the brand’s 10th store in the country, extending its footprint into one of India’s most established luxury markets.

The new boutique was inaugurated by actor Raima Sen and brings Forevermark’s natural diamond jewellery collections to Kolkata, a city long recognised for its appreciation of craftsmanship, heritage and fine jewellery.

Commenting on the expansion, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said Kolkata’s longstanding affinity for artistry and timeless design made it a natural choice for the brand’s next phase of retail growth. He added that the new boutique reflects Forevermark’s continued commitment to expanding its presence in key markets across India.

The opening comes as organised jewellery retailers continue to strengthen their presence beyond traditional metropolitan centres, investing in cities where demand for branded luxury jewellery continues to grow.

Why It Matters?

Kolkata has long been one of India’s most significant jewellery markets, with a deep-rooted appreciation for craftsmanship, heritage and precious gemstones. While the city has traditionally been associated with legacy jewellers, it is increasingly attracting international and premium jewellery brands seeking to expand their presence in eastern India.

For luxury retailers, the region represents more than a geographical expansion. It reflects growing consumer demand for branded natural diamond jewellery and curated retail experiences alongside the city’s enduring affinity for fine craftsmanship.

As organised jewellery retail continues to evolve, expansion into culturally significant markets such as Kolkata is becoming an important part of long-term growth strategies for both Indian and international brands.

Source: Forevermark Diamond Jewellery (De Beers Group). Edited by the Jewellers Digest editorial team for clarity, style and context.