India, through the Gem & Jewellery Export Promotion Council (GJEPC), is actively working to revive its jewellery exports to China. Under the leadership of Vipul Shah, Chairman of GJEPC, the council is implementing strategies like participating in Chinese trade fairs and engaging in bilateral discussions to restore trade relations. These efforts come in response to the challenges posed by geopolitical tensions and the COVID-19 pandemic, aiming to tap into the recovering Chinese luxury market.
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