Eternz Raises Pre-Series A Funding, Partners with Timex Group India to Accelerate Growth
India, October 9, 2025: Eternz, India’s leading vertical marketplace for fine and fashion jewellery, has successfully closed its Pre-Series A funding round led by Multiply Venture Partners, with participation from existing investors Kae Capital, Gemba Capital, IIMA Ventures, TDV Partners, and new investors Twin & Bull, along with angel investors Raghunandhan (Taxi For Sure) and Nandan Reddy (Swiggy COO).
This strategic funding marks a significant milestone in Eternz’s journey to transform India’s online jewellery shopping experience, expanding its reach deeper across Tier 1 and Tier 2 cities and strengthening its presence in the $94 billion Indian jewellery market.
Strategic Partnership with Timex Group India
In a move that bridges jewellery and watch segments, Eternz has entered a strategic partnership with Timex Group India, bringing global luxury brands like GUESS, Versace, and Ted Baker to its platform. This collaboration positions Eternz as a premier online destination for international jewellery brands in India.
“Our partnership with Eternz marks a strategic step in strengthening Timex Group’s luxury and premium jewellery and watch distribution in India,” said Deepak Chhabra, Managing Director, Timex Group India Limited. “Their expertise in digital retail and deep understanding of the jewellery category make them a valued partner.”
Redefining How India Discovers Jewellery
Founded by Arthi Ramalingam, a second-time jewellery entrepreneur, Eternz is reshaping the jewellery landscape by bringing over 200 curated brands under one digital roof — from fine gold and silver to lab-grown diamond and designer fashion jewellery.
With exclusive brand listings and a growing international portfolio, Eternz is building a unified ecosystem that celebrates craftsmanship, individuality, and technology.
The platform’s innovative features — including Virtual Try-On, a Virtual Ring Sizer, and a unique “Tinder for Jewellery” interface — help shoppers discover pieces tailored to their personal taste. Using advanced AI and personalization tools, Eternz makes jewellery shopping immersive, intuitive, and interactive.
Fueling Growth and Empowering Women Entrepreneurs
The newly raised capital will be used to strengthen the core leadership team, scale marketing initiatives, and enhance customer experience through advanced technology.
“Jewellery, for us, is more than adornment — it’s a celebration of identity and self-expression,” said Arthi Ramalingam, Founder & CEO, Eternz. “We’re now doubling down on supporting women entrepreneurs and lab-grown diamond jewellery brands, building a platform that combines innovation, inclusivity, and growth.”
Investor Confidence in the Future of Online Jewellery
“India’s jewellery market is massive yet fragmented,” said Sanjay Ramakrishnan, Partner, Multiply Venture Partners. “Eternz fills a crucial gap by offering a trusted, curated vertical marketplace that connects modern buyers with design-driven jewellery brands across India.”
Since inception, Eternz has achieved 10X growth in one year, backed by strong brand partnerships, cutting-edge technology, and a clear vision to become the most trusted name in online jewellery retail.
About Eternz
Eternz is India’s largest vertical jewellery marketplace, blending heritage craftsmanship with modern technology. The platform celebrates individuality through its curated range of fine gold, silver, demi-fine, fashion, and lab-grown diamond jewellery, hosting 200+ brands and exclusive collaborations.
Inspired by India’s traditional bazaars, Eternz transforms that spirit of exploration into a seamless online journey — enriched by AR/VR experiences, AI-driven recommendations, and personalized storytelling tools.
With upcoming plans to launch offline experience centres and expand its global brand portfolio, Eternz is not just a marketplace — it’s a movement redefining how India discovers, shops, and connects with jewellery.
Visit: www.eternz.com
Follow: @eternzofficial
