{"id":1232,"date":"2026-06-20T10:28:56","date_gmt":"2026-06-20T10:28:56","guid":{"rendered":"https:\/\/jewellersdigest.com\/?p=1232"},"modified":"2026-06-20T10:28:56","modified_gmt":"2026-06-20T10:28:56","slug":"gjepc-adopts-ftcs-new-diamond-guidelines-to-ensure-transparency-and-consumer-protection","status":"publish","type":"post","link":"https:\/\/jewellersdigest.com\/?p=1232","title":{"rendered":"GJEPC Adopts FTC\u2019s New Diamond Guidelines to Ensure Transparency and Consumer Protection"},"content":{"rendered":"\t\t
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The Gem & Jewellery Export Promotion Council (GJEPC) has officially adopted the updated diamond definition, nomenclature, and guidelines issued by the U.S. Federal Trade Commission (FTC). This move aims to standardize terminology and provide clarity in distinguishing between natural and laboratory-grown diamonds, ensuring transparency for both industry stakeholders and consumers.<\/p>\n

As part of this initiative, GJEPC urges all gem and jewellery trade bodies and retailers to comply with the new guidelines. GJEPC is also working with the Government of India to align these definitions with the country\u2019s consumer protection laws, thereby empowering consumers to make informed purchasing decisions and preventing any misleading marketing practices.<\/p>\n

GJEPC\u2019s Chairman, Vipul Shah, emphasized the importance of educating the Indian trade sector about the new terminology and fostering consumer confidence. The Council is also leading consultations with the Government to update the Consumer Protection Act and provide better protection for both the natural and lab-grown diamond industries.<\/p>\n

The move comes as part of a global effort to standardize diamond marketing practices and prevent confusion, with lab-grown diamonds now being clearly defined as \u201claboratory-grown\u201d or \u201claboratory-created.\u201d The updated guidelines aim to reflect technological advancements and promote fairness in the marketplace.<\/p>\n

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Jewellery’s Digest is a premier jewellery magazine that covers the latest trends, insights, and everything happening in the jewellery industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Gem & Jewellery Export Promotion Council (GJEPC) has officially adopted the updated diamond definition, nomenclature, and guidelines issued by the U.S. Federal Trade Commission (FTC). This move aims to standardize terminology and provide clarity in distinguishing between natural and laboratory-grown diamonds, ensuring transparency for both industry stakeholders and consumers.<\/p>\n","protected":false},"author":1,"featured_media":1234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[20],"class_list":["post-1232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-jewellery-magazine"],"yoast_head":"\nIndia to be Partner Country at Inhorgenta 2025<\/title>\n<meta name=\"description\" content=\"India announced as the Partner Country for Inhorgenta 2025, highlighting its growing influence & contributions to the global jewelry industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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