GJEPC Adopts FTC’s New Diamond Guidelines to Ensure Transparency and Consumer Protection

The Gem & Jewellery Export Promotion Council (GJEPC) has officially adopted the updated diamond definition, nomenclature, and guidelines issued by the U.S. Federal Trade Commission (FTC). This move aims to standardize terminology and provide clarity in distinguishing between natural and laboratory-grown diamonds, ensuring transparency for both industry stakeholders and consumers.

As part of this initiative, GJEPC urges all gem and jewellery trade bodies and retailers to comply with the new guidelines. GJEPC is also working with the Government of India to align these definitions with the country’s consumer protection laws, thereby empowering consumers to make informed purchasing decisions and preventing any misleading marketing practices.

GJEPC’s Chairman, Vipul Shah, emphasized the importance of educating the Indian trade sector about the new terminology and fostering consumer confidence. The Council is also leading consultations with the Government to update the Consumer Protection Act and provide better protection for both the natural and lab-grown diamond industries.

The move comes as part of a global effort to standardize diamond marketing practices and prevent confusion, with lab-grown diamonds now being clearly defined as “laboratory-grown” or “laboratory-created.” The updated guidelines aim to reflect technological advancements and promote fairness in the marketplace.